The Jordon Group are delighted to announce that the first of the three trial sites for Eurogarages and Asda, named “Asda on the move”, started trading just days after the owners of Euro Garages, Mohsin and Zuber Issa, and partners at a private equity company agreed to buy Asda for £6.8bn.
The new outlet, which we had the pleasure of completely redeveloping, at the established Primley service station in Walsall, is the first of three Asda on the Move convenience stores planned for Euro Garages forecourt sites in the Midlands as part of a trial. Two more outlets are planned for sites at Ashby and Leamore.
Asda announced it was launching the new format in conjunction with the EG Group last month. Preyash Thakrar, Asda’s chief strategy officer, said: “Our partnerships strategy is focused on making our busy customers’ lives easier. That means offering convenience when they visit our stores by bringing in complementary brands to help them complete more shopping missions in one location, and convenience that makes our great value products more accessible in local communities.”
Here at Jordon’s we would like to thank EG Group for choosing us as their fit-out contractor and wish them the very best with the new venture.
- Asda on the move – first of three trial sites!
- Eurogarages & Asda
- Complete Redevelopment
- Primley Service Station, Walsall, Midlands